Behind the Scenes Fall 2017

Inspiration in Amsterdam

To start a season, we look for inspiration by traveling to Europe to examine trends there.

Inspiration in Amsterdam

You can't be in the Netherlands without visiting a flower market.

Dome at Galeries Lafayette, Paris, France

Inspiration in Paris

Galeries Lafayette is a huge department store in Paris with this beautiful glass dome in the center.

Paris at Night

They don't call it the City of Lights for nothing.

Creating a Fall Palette

Drawing inspiration from what is trending and what you, the customer, loves we pull together color for fall.

Evaluating color

Once we choose our color palette, we partner with our factories to develop the perfect shade of the desired colors.

Fit means everything to us

Our product team diligently evaluates the fit of every garment on mannequins and live models.

Prepping for our fall photoshoot

Makeup artist applying lipstick to model.

Goofing around

We're not all work and no fun.

Racks of clothing

There is a lot of work that goes into a photoshoot, like hours of steaming clothing and picking out the perfect accessories.

Adjustments on the set

Our team makes sure that every outfit is styled perfectly.

behind the scenes look of set of photoshoot

Behind the camera

A lot goes on on the set of a photoshoot. We work with a wonderful team of photographers, models, and makeup artists.

Caught on camera

The models like to have a good time on the set and often crack themselves up.

Last minute touchups before a shoot

We have models and makeup artists come in to our in-house studio to photograph each season.

The end of a busy week

We like to end our week on delicious note. The team takes turns bringing in treats Friday morning and we gather to catch up on each other's lives.